Business owners know that without the proper online marketing strategy in place, all of their efforts may be for nothing. No matter how creative a website’s graphics are, they are soon forgotten without a constant flow of traffic to admire its impressive innovation. This is where the online marketing technique of “search engine optimization” comes into play. However with SEO and the all-knowing eye of an experienced Houston TX SEO Expert, all things are possible.
Search engine optimization is based on how consumers use the Internet to find what they need, when they need it and how they need it. Their research and resource guide of choice, is usually an online search engine like Google, Yahoo or Bing. These search engines are user-friendly, and active web users generally have their personal favorite of the three.
To find a company as necessary as a plumbing business or ice cream store, they will place a combination of words or simple phrases into the search box. They then choose from the results as displayed before them. The good news is the fact that their request may pull up hundreds of listings. Unfortunately the bad news is, they may see hundreds if not thousands of listings all at once.
Here’s where your SEO becomes all important. Studies have proven that Internet users tend to view only the first place of listings. At that point, they zero in on one of the first three website addresses they have been given. As for all the others, it’s strictly “don’t call us, we’ll call you.” Should your website be listed on page 3 or page 30, it is unlikely you will hear from these prospective customers.
The way to use these statistics and make them work in your favor, is to insure that your own website is seen at the top of page one. An SEO professional is aware of the words and phrases that need to be added to your existing website content to make this happen. In addition to updating your page content, such novelties as recorded video segments, animation and links to social media will be integrated seamlessly. Now your small or medium size business has the chance to compete in the global marketplace in the most affordable manner possible.